considers expansion via franchise model to dig deeper into smaller markets


The health and fitness platform aims to expand its presence to 50 cities, including top metros, by the end of the year.

The brand is currently present in 21 Indian cities. This nationwide expansion will be achieved through a franchise business model. Under the FOFO (Franchise-Owned and Franchise-Operated) model, people with an entrepreneurial spirit and inclination towards fitness or running a fitness business can purchase a Cult franchise license to operate a Cult. Center, a Cult Gym, or both.

Due to their local expertise and knowledge of the nuances of the regional market, these franchise partners can contribute fruitfully to providing a better customer experience in Cult Centers. will provide end-to-end support to franchise partners via a dedicated central team, which will help ensure that a standardized experience is offered to customers across the country.

A highly technological and automated operating process has been put in place to ensure smooth operation. will also support these partners with digital and brand marketing campaigns to drive growth and generate higher income.

Speaking about the expansion, Naresh Krishnaswamy, Growth and Marketing,, said: “Over the past year, we have seen an increase in demand for our online and offline services, not only in major subways, but also in smaller towns. Our online presence has increased Cult’s demand for centers in new pockets. The FOFO extension model supports’s goal of making fitness accessible to everyone, everywhere. With more Cult Centers and tech-equipped gyms across the country, we can not only create a bigger, healthier community, but also ensure that the right experiences come alive in that community. “ is a health and fitness platform of Healthcare Pvt Ltd headquartered in Bangalore. Founded in 2016 by Mukesh Bansal and Ankit Nagori, strives to lead healthy lives through its essential dimensions – fitness and well-being. The platform provides fitness related services through a mix of online and offline channels. These include offline group workouts at centers and other gym or equipment-based workouts at partner gyms and fitness centers across the country. also offers online personal workouts, group workouts and live fitness classes in various formats.


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