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In In June, Scott Disick announced that he was expanding his business plans beyond Talentless, his clothing brand, and entering the beauty industry as a partner in In Common. The The hair care brand was co-founded by celebrity stylists Nikki Lee and Riawna Capri. As a partner, Disick “will collaborate on content creation, product development, community growth and engagement,” according to the brand.
Lee and Capri are co-owners of Nine Zero One, a salon in Los Angeles, and are known for their work with celebrities like Hilary Duff, Selena Gomez, and Emma Roberts. In Common was created with Luxury Brand Partners, the company behind R + Co and IGK.
Disick told Glossy about his decision to go into beauty, as well as his own grooming and personal care practices.
Why did you want to get involved with In Common?
“We have a mutual friend, Tev Finger, who is the CEO of Luxury Brand Partners. We talked over six years ago about doing a hair project together, but it just wasn’t a good time. But we recently started reconnecting over the last year, and he told me about this new company, In Common. I immediately loved the name. Due to the success of my clothing brand, Talentless, I thought it was time to expand myself and get into something different. I wanted to do something that would appeal to both men and women, and the hair seemed like a no-brainer. After doing my research, I found that In Common has some of the best products on the market. All they needed was more marketing, which the Lord specializes in. So, I flew to Miami to meet them at their offices a few months ago, and now we’re in business together, and I really couldn’t be more excited. “
What is your favorite In Common product and why?
“Let’s talk about Magical mystery. Obviously, I’m constantly with women every day and hear about products that work and don’t work all of the time. This is truly the only product that if I give it to any woman, love it, especially because it is suitable for all hair types. It’s like magic. Basically, Magic Myst is like infusing the hair with vitamins. It transforms hair and is the best leave-in conditioner.
Who is your celebrity hair icon?
“David Beckham has always had the best hair and he’s had so many different styles that everyone in the world has copied. Brad Pitt and Jake Gyllenhaal also have great hair.
What is your hair routine ?
“My hair routine is also pretty straightforward. As my hair is now blonde, I started using the Universal Clear Haze Shampoo and the Mojave Rain Hydrating Booster, both by In common. I needed something that would help strengthen my hair after I dyed it. [The Moisturing Enhancer] is by far the best product I have tried.
What is Scott Disick’s secret to having good hair?
” There is no secret. I just got lucky with good genes.
What other personal care routines do you have?
“I’ve never been a gym guy, and since I have three kids who are extremely active, they provide all the workouts I need every day. I try to eat healthy and avoid too much sugar, carbs, and red meat. I haven’t tried mediation yet, because it’s hard to find time between three kids and work.
What’s your best way to take care of yourself?
“Drink lots of water and get lots of sleep. I don’t think most people drink enough water, and it really makes a huge difference in how you look and how you feel.
Do you have a skin care routine?
“My skin routine is pretty straightforward. I wash my face right in the morning and before going to bed with Dove soap, and I also use Neutrogena moisturizer. It is a very simple routine.