Food supplements for improving athletic performance and increasing exercise tolerance are available in a variety of formats, including pills, capsules, drinks, powders, and bars. These articles contain a variety of components in varying amounts and combinations. Amino acids, protein, creatine, and caffeine are all typical constituents. The goal of an exercise supplement is to provide the necessary nutrients that are not consumed regularly in large amounts.
Sports nutrition is characterized by dietary recommendations for various athletes, research and innovation leading to the development of the industry. The direction and growth of the sports nutrition industry is guided by consumer awareness, spending habits, media coverage, endorsement of supplements by professional athletes, lawsuits, regulations set by agencies regulation and governance and clinical research. Additionally, the digital explosion and e-commerce have steered the industry in a new direction. Creatine has been the most promoted substance in the world of sports nutrition, and companies that sponsor research that supports its ergogenic effects have reaped the benefits. Currently, there is no leader in the sports nutrition market. Companies compete for leadership in digital and physical space through different marketing activities
Despite the growing corporate culture that has taken people into office jobs with long sitting hours, India is witnessing a fitness revolution as young Indians are moving towards a fashion of healthy life. With heightened awareness of the benefits of a fitness routine and a healthy lifestyle, an increasing number of Indians are attending gyms, marathons and health clubs. Indians of all ages embrace the fitness creed, which includes everything from weightlifting to cycling, yoga to Zumba and aerobics. According to Google Analytics, there has been a huge increase in searches for sugar-free, gluten-free, fat-free and probiotic-free foods in India.
In 2021, the global sports nutrition market is estimated at $ 29 billion, and is expected to grow at a CAGR of 15% to reach $ 51 billion by 2025.
The global sports nutrition market was valued at $ 15.6 billion in 2019, according to Grand View Research (GVR), with a CAGR of 8.9% expected by 2027. GVR also highlighted the use of supplements nutrition by 43.8% of gym goers. Sports supplements, especially bodybuilding supplements, are expected to increase exponentially over the next several years, according to data analysis and statistics from the dietary supplement industry.
According to Bodybuilding Supplements 2020 data, 80.1% of gym goers preferred protein supplements, while 36.8% drank BCAAs (branched chain amino acids).
A national survey of approximately 21,000 American college athletes found that 28.6% consumed energy drinks and shots, that amino acid complexes were chosen by 12.1% of respondents, that protein products were the option of 41.7% of athletes and that creatine was preferred by 14%.
The determining factors identified for the growth of the industry are
- increase consumer awareness of adequate nutritional intake
- growing demand for food supplements and energy drinks among bodybuilders
- increase in disposable income
- the growing number of fitness clubs and gyms
- digital growth and e-commerce leading to easy product availability
Research data has revealed that the core workout supplement market is shifting from grassroots athletes and bodybuilders to recreational people trying to embrace fitness as a lifestyle, creating a promising opportunity for fitness. market growth across continents.
Workout Supplements Market Subgroup Analysis
Workout supplements in general are dietary supplements, such as protein supplements, pre-workout supplements, post-workout supplements, BCAAs, and others.
Protein Supplements Market
The global protein supplement market is expected to reach $ 32.6 billion by 2027, growing 8.0% annually. The main drivers of the market are obesity issues and a growing preference for products rich in protein to maintain health, fitness and well-being. The Asia-Pacific region is likely to dominate the potential growth of the market.
Pre-Workout Supplements Market
In 2019, the pre-workout supplement market was worth $ 12.6 billion. It is expected to reach $ 23.8 billion by 2027, with an annual growth rate of 8.3%. According to a research report by Molecular Diversity Preservation International (MDPI), 87% of products are made up of beta-alanine, 86% caffeine, 71% citrulline, 63% tyrosine, 51% taurine and 49% are made up of creatine. Beta-alanine (to control muscle fatigue), caffeine (to increase energy), creatine (to improve performance), nitric oxide (NO – to maintain normal blood vessel function) and BCAAs (to reduce protein breakdown) include ingredients for the preparation – workout supplements. According to MDPI, at least one proprietary blend is found in 58 of the top 100 commercially available pre-workout supplements.
To gain market share, major industry players are focusing on this trend to launch new pre-workout supplements. North America is expected to hold the largest market share, while Asia-Pacific is expected to be the fastest growing market between 2020-2027.
Market Analysis by Source
Animal protein supplements occupied a 67.9% market share in 2019, supported by the growing acceptance of whey protein supplements among bodybuilders and athletes due to their rich profile of essential amino acids. At $ 11.05 billion in 2027 with a CAGR of 8.8%, plant-based protein supplements are estimated to be the fastest growing group. Regarding products, soybean category is estimated to dominate the market due to multiple advantages,
Market analysis by form
Bodybuilding Supplements segment includes powder, capsules / tablets, and ready-to-drink drinks / supplements. Due to its easy availability, digital promotion, e-commerce, personalization, consumption, and higher absorption rate, the bodybuilding powder supplements market will continue to grow over the next few years. .
Emerging Trends in Bodybuilding Supplements
Emerging trends in the industry will help to estimate the market, launch into market-appropriate products, innovate and establish the products in the competitive market.
- Recovery Supplements – Post-workout supplements for muscle recovery have been proven to provide all the benefits of training. These seem to be the main current trends.
- Label Claims – Consumers are more and more aware of label claims and they are looking for regulatory approvals, quality and eco-friendly ingredients, all of which can help earn a premium.
- Pre-Workout Trends – The proven and documented benefits of pre-workout supplements have increased their demand. The benefits, such as increased focus, control and strength during training, increased their acceptance.
- Ready-to-Drink Supplements (RTDs) – Convenience along with rapid absorption and support for muscle mass has emerged in the fitness industry.
- Multi-Ingredient Pre-Workout Supplements (MIPS) – A combination of ingredients such as beta-alanine, nitrates, BCAAs, creatine and many more make up MIPS for increased effectiveness in acute exercise. The growth of the pre-workout supplement market is further enhanced by MIPS.
- Dr. Anish Desai, DIRECTOR PGDHEP, INTELLIMATE HEALTH SOLUTIONS, Chief – Expert Medical & Scientific Advocacy Board, ENAC
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